![]() There are many kinds, and you’ll want to find the one that works for you. What’s a personal training referral program?Ī referral program is a deliberate, organized way to get clients to make referrals. It should be easy to understand and easy to follow, and include an incentive that makes sense for your brand and motivates your clients. To boost your business, you need both a referral program and a marketing strategy to promote it. ![]() Systematic referral generation is a hallmark of highly wealthy fit pros. Others have a system but a bad one: vague, hard to follow, or poorly incentivized. Too many only ask for referrals when they’re feeling brave (i.e., never). So you’d think trainers would make a priority of asking for referrals, with a routine or system that works for them and they use consistently. ![]() And they’re also more likely to refer others, since that’s how they found you. They’re less likely to shop around than someone who came to you as a cold lead. People referred to you by a current or former client are more likely to become clients, to stay with you longer, and to have a higher lifetime value. How important are referrals to your success as a personal trainer? ![]()
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